Illustration by Nathan Olsen

About

One Powerful Story. Anyone. Anywhere. Any Media.

One Powerful Story

Why Work With Us

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Campaigns That Drive Conversions & ROI
Agile, Young, Flexible

Agile, Young,
Flexible
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Small Firm,
Big Ideas
(and Big Clients)
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Global
Perspective
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Your Translators,
Navigators
(and Partners)
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Cut Through the Noise
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Passion for Storytellers
(and Story Lovers)
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Love for
Challenges

How We Work

Our specialists work with your team in collaboration at every stage. Ready, Set, Go!

Strategy, Execution, Touchpoints
Break Time

Work

We are flexible. We can plug into your existing teams and at various phases in a project, or we can partner with you for every phase. It all depends on your needs. What matters most is that your unique business challenges are met through inventive ideas and solutions.

Featured Clients

  • Social Media Strategy & Execution

    Disney Baby

  • Branding & Social Strategy

    Disney Living

  • Branding, Web, & Video

    Less Packaging

  • Branding & Social Media Strategy & Execution

    Clean Energy

  • Product Launch

    Redeem

  • Design & Video

    Christie’s Fine Art

  • Branding & Social Strategy

    NBC Universal

  • Design & Animation

    Paul Frank

Featured Projects

For additional work samples, contact us to schedule a meeting and discuss how we may work together. We’d love to hear from you!

  • #SaidNoMomEver

    Mission

    Launch & build Disney’s 1st consumer-facing brand in social media

    Strategy
    Product

    Licensed Product for Baby

    Insight

    Reach moms in social media

    One Powerful Story

    #SaidNoMomEver

    Results
    • FB Engagement Up 600% from YTD
    • 3.4M Impressions (2M organic)
    • 100k Total Engagement
    • 10% Engagement Rate (vs 1-2% avg)
    • 24k New Followers

  • Maleficent

    Mission

    Promote Disney’s film-inspired products and drive sales

    Strategy
    Product

    Maleficent-inspired Products

    Insight

    Showcase fashions leveraging 
social media

    One Powerful Story

    Becoming Maleficent look book

    Results
    • 92MM Impressions
    • 7M Social Impressions
    • 236k Social Engagement
    • 3k Clicks to Retail

News

  • Creative Media Awards

    It was an honor to be recognized for our work in social media at the Creative Media Awards last night. Jordan and Annjanette attended on behalf of the team — rough job!


  • Holiday Madness is Upon Us!

    Holiday photo shoot fun today. It’s all glitter and pine cones up in here.


  • Let’s Fly

Break Time

Principals

  • Tony Ringor

    Creative Director + Founder

    Read Bio »
  • Annjanette Isorda

    Director, Social Media + Communications/Partner

    Read Bio »

Tony founded the Area/Lab in 2009 and brings a rare combination of creative vision and business savvy to bear for all Lab clients. He has over 10 years of experience working with global brands and properties in visual communications and multi-platform storytelling, specifically focused in design, motion and interaction. Prior to founding the Area/Lab, Tony was global creative lead for multimedia at The Walt Disney Company. Tony splits time between Paris, France and Los Angeles, California. He dines equally at fine restaurants and McDonalds around the globe.

With deep experience in the internet/new media and entertainment industries, Annjanette brings a client-focused sensibility to the Area/Lab, translating clients’ business goals into creative communications, social media, and digital marketing strategies. Prior to joining the Lab, she developed social media strategy for The Walt Disney Company. She holds a Master’s degree in Business Administration from the University of Southern California.

Meet The Team

  • Jordan Barone

    Social Media Specialist

  • Nathan Olsen

    Art Director

Let's Get to Work!

Social Media + Content Marketing

  • Reach New Fans
    Communications + social media strategy
    Channel creation + optimization
    Media buy management
  • Engage + Delight Audience
    Campaign/event development + execution
    Community building + monitoring
    Social media app creation
  • Amplify Communications
    Content creation + optimization
    Editorial calendar management
    Blogging, copywriting, social posting
    Blogger/influencer relations + outreach
  • Educate Stakeholders
    Trend watching + research
    Data collection + analysis

Creative

  • Be Memorable
    Creative exploration + ideation
    Brand + identity development
    Graphic design + animation
  • Tell A Compelling Story
    Brand sizzle, explainer videos, live action
    Video shoot, production, editing, FX
    Multimedia presentations
    Infographics
    Memes + viral social media graphics
  • Create An Experience
    Website design + production
    Interactive applications, online + mobile
    Virtual + in-person events
  • Stay Cool
    Trend watching + research

Contact

Interested in working with us? Just want to say hello? We'd love to hear from you! We do our best to respond within 24 hours.